As a Homecenter brand strategy to release and give people to know their installation and assembling home service, the brand needed a campaign that over the years has been approached mainly with a price war.
This way the characters “Pocho and cata” are created, a young couple that went alive with 6 mini episodes, reaching a hight impact level on the viewers. Using the power of insights, they rapidly became the mirror for couples to watch and laugh back at themselves, and feel identified with each one of the situations where Pocho tried to install and assemble his new furniture unsuccessfully, while his friends always used the Brand Installation home service and verified the main copy: “Doing it good is pretty simple, when you hire a pro to do it”.
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